Ceragon Networks Ltd. (NASDAQ: CRNT) is the global innovator and leading solutions provider of 5G wireless transport for Communication Service Providers and Private Networks worldwide. We help our customers increase operational efficiency and enhance end-user experience.
We are seeking a highly motivated and experienced Field Marketing Manager to join our team. As a Field Marketing Manager, you will play a crucial role in planning, coordinating, and executing our company's participation in online webinars, trade shows, exhibitions, conferences, and other industry events. You will work closely with internal and external stakeholders to ensure the success of these events and drive lead generation efforts.
Responsibilities:
Develop a region-specific marketing activity plan that aligns with the company strategy and the regional sales strategy and its business objectives. Particular focus on initiating and accelerating new Logo pipeline deals.
Cultivate partnerships with industry stakeholders, customers, partners and third parties to maximize brand impact and drive business results.
Conduct research to identify relevant associations, trade shows, exhibitions, and events that target our desired market and audience.
Collaborate with HQ marketing team, local sales managers and executives to define the event strategy and requirements.
Proactively plan and execute against the marketing calendar, ensuring timely and coordinated event activities.
Plan and host online and offline regional events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships.
Manage the budget for events, ensuring expenses are within budget and maintaining a detailed breakdown of all event-related expenses.
Identify speaking opportunities and track deadlines for event submissions.
Determine materials needed for each event, including displays, giveaways, and collateral.
Conduct post-event evaluations to measure success, gather feedback, and make recommendations for improvement.
Drive lead generation efforts by coordinating pre-show and post-show marketing campaigns, such as email campaigns, social media promotions, and targeted outreach.
Prepare and complete all show profiles, product listings, and website listings with the appropriate messaging.
Job Requirements
Bachelor's degree in marketing or a related discipline.
5+ years of experience in B2B marketing roles, with a focus on field marketing and sales enablement. Out of it at least 2 years at a global B2B company
Experience in accomplishing end-to-end marketing events/ virtual events, including planning, and executing field marketing campaigns, generating pipeline and strengthening customer relationships.
Proven track record of planning and prioritizing marketing strategies for implementation.
Exceptional project management skills, as well as written and oral communication skills.
Highly detail oriented as well as organized and capable of managing multiple projects simultaneously.
Entrepreneurial spirit and adaptability to a rapidly changing environment.
